Learn how to acquire more business and sell more products or services with your website, and stay ahead of your competition. Avery Cohen of Metrist Partners, a well-known speaker on internet marketing topics, will show you how to evaluate your web site's effectiveness, how to optimize your site for search engines, and how to make your site compelling to new prospects. Avery will show you how to use tools such as Google Analytics, Search Engine Optimization, and Paid Search/Pay-Per-Click Advertising to gain insights about your customers and get more revenue from your website.
Does your web site generate new leads and sell your products and services? Do people engage with your important ideas and messages, or do they "bounce" off of the site without learning about how your business can help them? Do people rarely find your site, and if they do, are they not paying attention to it? Learn the secrets of how to attract people to your web site, and what they are telling you about their needs and your brand. Find out how to assess the value of your web site's contents and the actions you can take to get better results immediately, using Google Analytics, a powerful system that is available for free.
If you think you have a great website, but you are not getting enough traffic, sales or new business leads from your website, then this webinar is for you. In this webinar, Avery Cohen of Metrist Partners will show you how to assess your web site for compliance with SEO best practices. We will provide tips on site content, site structure and linking strategies. We will also show you how to measure SEO effectiveness using Google Analytics and Google Webmaster Tools.
Can the right prospects find you on the Internet? Are competitors getting your leads? Paid Search (or Pay-Per-Click-Advertising) can get you the top listings on Search Engines if you know what to do. Join Avery Cohen as he discusses the benefits, pitfalls, and best practices of Paid Search.
Make your Joomla website follow SEO best practices! Lean how to configure SEO extensions for Joomla. Sh404SEF rewrites Joomla URLs to a more user-friendly format. It is also a security component and manages title and meta tags. Other tools for managing SEO projects will be explored and explained.
The seminar will tie the use of Online Social Networking web sites like LinkedIn, Facebook, and Twitter, to business goals, and show how to best utilize the various social networks to meet your goals. Specifically, you will learn to: - Match Social Networking Sites to your objectives. - Review and revise your social networking profiles. - Linking strategies for social networking. Learn how social networking sites like LinkedIn and Facebook can impact your site's Google ranking.
Free slideshow on graphic design and branding.
— Peg Strobel, Former Director, Jane Addams Hull-House Museum
