We are a group of creative communications and marketing professionals committed to working towards a healthier, more just planet.

STEVE BLANK is an experienced graphic designer and copywriter who designs websites and print materials. He specializes in advertising and direct mail.

ESTELLE CAROL has over 20 years of design and illustration experience. She is a skilled art director who designs a wide range of products including magazines, newsletters, brochures, books, ads, letterhead, logos, and websites. Estelle organized WebTrax Studio in 1998 to expand the services offered by her graphic design studio Carol Simpson Productions. 

AVERY COHEN is the CEO of Metrist Partners, an internet marketing and technology consulting firm. Avery works primarily with marketers, helping them to understand the power of interactive online media to gain valuable insights into customer needs. Avery and the staff at Metrist Partners have developed expertise in web analytics, search engine optimization, search advertising, email marketing, test design and social media.www.metristpartners.com.

JON GROOT is an experienced videographer with the award-winning Marley and Associates who offers customized video services to corporate, business, entertainment, and broadcast customers. See portfolio samples at http://www.audiovideoweb.tv.

PAT HUNT is a customer relations specialist. As part of the marketing team, she works with prospective clients, current clients, and WebTrax team members. As such, nothing happens at WebTrax that Pat does not know about. Her responsibilities include marketing WebTrax’s product and services, client strategy, and top-line team support.

MICHELLE KAFFKO is a photographer and cinematographer who offers a variety of services, including headshots, product shots, and event photograph. More of her work can be seen at www.findmichelle.com.

CAROL WILEY LORENTE has more than 20 years experience as writer, editor, author, ghostwriter. Her areas of expertise include food, nutrition and women's health issues. Carol will be writing our newsletter and blog. View clients and resume.

KATE PRAVERA, PhD, of Millennia Consulting, provides nonprofit management services leading to high social impact. With  25 years of success  as a nonprofit practitioner and educator, she brings expertise in board development, strategic planning, program development and more. Details at www.consultmillennia.com.

DANIEL QUINN is a freelance writer and web content specialist. Daniel approaches his craft from the perspective of a teacher, believing that his strength as a writer is “succinctly explaining that which is difficult to explain.” www.onehundredwordsorless.com

STEVE RICHTER is a database professional and programmer with 20 years of experience which includes Internet programming and scripting languages (HTML, PL/SQL, Perl, Java, Javascript, DHTML, C, ASP, TCL, Visual Basic, COM, SED/AWK, UNIX shells) and Relational Database Management Systems (ORACLE 8i, MS SQL, Microsoft AccessGeneral).

ASHLEY SIMONE is an experienced promotional spokesperson and promotions manager. She has represented a diverse range of products including Weight Watchers, Bud Light, Latina Magazine, Discovery Health Channel, Microsoft, McDonalds, Staples, AT&T, Washington Mutual, and Starbucks.

BOB SIMPSON is a former high-school teacher. He offers his experience and knowledge in content management systems, website design strategies, and third-party web-development tools. His expertise is in the Joomla Open Source web-building package.

ETTA WORTHINGTON is a writer and filmmaker. With a background in journalism and educational publishing, She also has an M.B.A. with an emphasis in marketing. Some of her work can be seen at www.fernwork.com

COLLABORATORS AND ASSOCIATES

Our freelancers Jennifer Korff and Colin Leipelt assist with Web site production and coding. Both have a multitude of technical and artistic skills and talents and are eager for lots more WebTrax assignments.  

KATHY DEVINE and The Devine Connection (writer) create persuasive, versatile publications and materials that get read and remembered. See details at www.thedevineconnection.com.

METRIST PARTNERS is an internet marketing company in Chicago who co-sponsors a WebTtrax small-group seminar taught by Avery Cohen. Avery is available to consult with WebTrax Studio clients. See more details at www.metristpartners.com.

TERRACOM PUBLIC RELATIONS specializes in helping green organizations grow in size and impact through strategic PR and marketing communications. Terracom was formed in 1990 by Christine Esposito, a communications professional with more than 20 years’ experience and a background in conservation and environmental planning. www.terracompr.com