Build Marketing Tools Into Your website
Bringing visitors to your website is as important as building it. Keeping visitors on your website is even more important. Grow your business, publicize your events or raise more money using powerful Internet tools and strategies. The tools are free. The secret of success is learning how to use the tools and to create a “search-engine-friendly” website.
Market and Fundraise Like the Big Guys
Just because you may have a small non-profit or business doesn’t mean you can’t use the same marketing, fundraising and outreach techniques that the big guys use—and get the same, excellent results. Learn powerful Internet tools and strategies to grow your business or nonprofit in a free workshop and a series of seminars designed to transform your Internet presence into a high-performing source of leads, members, donations and sales.
WebTrax Team Member Avery Cohen will Teach You:
- how to evaluate what your website is doing—or not doing—for you
- how to get more visitors through “Search Engine Optimization”
- how to make your site compelling and keep visitors coming back
- how to plan and run effective email campaigns
- how to connect via online social networks
Can Social Media Marketing Work For You?
We work closely with team member, Avery Cohen from Metrist Partners, to help you with your digital marketing needs.
Client Success Stories
An annual summer festival increased vendor sign up and patron attendance.
Following an assessment of the festival’s online marketing from the previous year, Metrist initiated a social media campaign for the festival. The campaign resulted in doubling web site traffic, increasing vendor sign ups and increasing patron attendance.
A local retail chain saved thousands of dollars on their on-line advertising.
Following an assessment of site usage and paid search, we helped our client re-define and consolidate their Internet marketing strategy, as well as saving them thousands of dollars in their paid search budget by identifying unproductive on-line advertising.
A national conference saw their on-line registration increase by 10%.
Our site analysis revealed that potential registrants were leaving the site early in the registration process. Metrist Partners recommended streamlining the registration process. The result: on-line registration increased by 10% following implementation of our recommendations.
A well-known on-line retailer had a 25% increase in sales.
Using web analytics, we reviewed the shopping process on the site and determined where to streamline the process. Our recommendations resulted in a 25% increase in sales.