Grow your business, publicize your events or raise more money using powerful internet tools and strategies

This series of four seminars is designed to help business owners, marketing managers and nonprofit groups transform their Internet presence into a high-performing source of leads, members, donations and sales.  Limited to 8 participants. Contact us to talk with people who have taken the series.

The next workshop:
Thursdays, February 18, 25, March 4 & 11.
Time: 8:30 am to 11:30 am
Location: Offices of Lumity: 29 E. Madison, Suite 1005, Chicago, IL

Cost: $635, $60 discount for Lumity Members. Attendance limited to 8 organizations. 

Classes will be taught by Metrist Partners.
Please contact Susan Shulman at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 847.926.8280 for more information.

Here's what participants are saying about our seminar series:

• "Fantastic class! Looking forward to implementing these learnings right away." Karen P., Business Owner
• "Great SEO session. I left with several ideas at how I could improve my site's search ranking." Christen C., Business Owner
• "I really learned a lot. The class was very specific and focused on quantifiable results. Bob S., Web Designer"

Who should take this course?
These seminars are designed for nonprofits and small businesses who want to use their website to help grow and better serve their audience and customers. The internet levels the playing field. Small businesses and nonprofits with limited budgets can use many of the same tools and techniques big companies use to get results and bring in revenue. On the internet everyone can optimize their messages, measure what works, avoid what doesn't work and try out new ideas. With creativity, time. knowledge and determination you can get your message to the people who count. 

Seminar Format:
Each workshop session is two and a half hours. This includes a presentation, hands-on exercises and personal coaching. Between classes participants are encouraged to work together on applying lessons. At the end of the course participants will have a customized plan for ther business or group and the skills to implement it. After the class participants are encouraged to stay in touch for peer-to-peer coaching.

Class 1: Set goals to make your web site deliver for you, your members and your customers
Class 2: Get more visitors and better results through Search Engine Optimization
Class 3: Create effective email campaigns and track the results
Class 4: Connect with your customer/members base through online Social Networks

CURRICULUM

Class 1: Making your web site deliver for you and your customers

• Identify your business/group goals and develop a strategy for online marketing that will meet those goals.
• Evaluate content and calls-to-action based on those goals.
• Measure your site’s effectiveness using Google Analytics, and determine web site revisions based on those measurements.
• Create your on-line growth or business plan.
• Convert more site visitors to leads, members and customers.

Class 2: Getting more visitors and better results through Search Engine Optimization

• Assess your current site for the best practices of Search Engine Optimization (SEO).
• Provide tips on site structure, site content, and linking strategies.
• Measure SEO effectiveness using Google Analytics.
• Evaluate opportunities to use pay-per-click search advertising programs like Google AdWords.

Class 3: Email is the backbone of internet marketing

• Create a content plan for value-added emails.
• Learn how to measure and optimize emails.
• Get more people to open your emails.
• Drive more visits your web site.
• Test alternative email headlines, text and images.

Class 4: Connecting with social networking sites (Facebook, LinkedIn, Twitter, etc.)

• Match social networking sites to your objectives.
• Review and revise your social networking profiles.
• Linking strategies for social networking.
• Learn how social networking sites like LinkedIn and Facebook can impact your site's Google ranking.
• Use your time wisely when monitoring social networking tools