August 13th, 2010
by Roger Kerson
A nice example of how social media can leverage attention on broadcast TV, with its much larger audience:
The story starts yesterday in Texas, where Dell, Inc. held its annual meeting. CEO Michael Dell was set to be crowned for another term as chairman of the company he founded – although he took home over $450 million in 2008 and 2009, even as shareholders saw the value of their holdings drop by 66%.
The AFL-CIO, which takes a dim view of outsized executive compensation, urged company shareholders not to re-elect Dell to the board of his own company. This earned AFL-CIO Deputy Director of Investments Brandon Reese an interview slot on Varney and Company, the Fox Network’s morning business show. Read the rest of this entry »
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July 21st, 2010
Build it and they will come? Well, maybe in the movies but on the web that’s not usually the case, especially for online stores. You may have great products, but if your customers can’t find your store or they get lost in poor design when they arrive, your sales are going to be disappointing.
WebTrax can help you set up a robust online store where customers can easily find and purchase your products with a minimum of hassle. We take security seriously and will help you set up a payment system that is safe and easy to manage. Read the rest of this entry »
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July 16th, 2010
Discounted professional headshots! As a new promotion, WebTrax photographer Michelle Kaffko will open her studio for discounted professional headshots on Saturday, August 14th, 2010. On this one day only, Kaffko will be booking quick headshot sessions for only $75 per person. View more samples of Michelle’s work.
For these sessions, you get a 20-minute professional photo sitting, 40 photos, and all of the images handed to you as high-resolution jpegs on a disc right after the session. You can print them or use all of them in any way you need, right away! There are no hidden fees or catches- but the day will fill up fast, so contact her to reserve your time slot now.
Contact Michelle: http://organicheadshots.com/75headshotday
michelle(at)organicheadshots.com michelle(at)findmichelle.com
2418 W. Bloomingdale Ave Suite 210 Chicago, IL 60647 (312) 952-5911
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July 16th, 2010
WebTrax Studio recently introduced a new website package linking the latest social media technology with a small and easy-to-navigate website, creating a cost-effective and efficient way to market your organization in today’s economy. There has been a great interest in the new website package since its inception and a number of clients have already signed on.
Benefits to the Social Media Package include: a marketing campaign that reaches thousands at relatively no cost, an easy to update website platform and professionally written web-page content. So far, clients have used this package for theaters, music teacher organizations, magazine promotions, charity races, peace organizations and more.
For more information on how to get a website that’s fast to set up and easy to use, visit our website or contact Estelle Carol at (708) 386-7197
Posted in Client Stories, Internet Marketing, Web Technology | No Comments »
May 12th, 2010
This summer Webtrax Studio is adding three interns to its staff. They are eager to expand their portfolios by working on low budget and pro-bono jobs. If you are a non-profit working towards a worthy cause, don’t miss this opportunity.
Our interns have a variety of skills including writing, web production, graphic design and marketing. Senior WebTrax members help them choose suitable projects and are there every step of the way to assist them. Our goal is give media apprentices real world experience that will make a difference in the real world.
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May 12th, 2010
June 9 and 10 at Columbia College
Chicago Film Row Cinema (1104 S. Wabash, 8th Floor)
Take advantage of this opportunity to expand your knowledge of social media at this conference! Instructors have been assembled by Community Media Workshop to present the knowledge you need now to lead your organization’s social media for better fundraising, communications and program work. Workshops include:
- Winning Online
- Delivering your message in a media interview
- raising your profile
- Online marketing in depth
- Crisis communications
- Story power
- Make a video
- Media boot camp
Posted in Internet Marketing, Training, Web Technology | No Comments »
May 12th, 2010
A federal appeals court ruling has set the stage for a tiered system on the Internet, and we at WebTrax Studio are encouraging you to let our government know you support net neutrality— equal access to the Internet.
The court ruled that under current law, the Federal Communications Commission (FCC) has limited powers to regulate Internet traffic. Specifically, the ruling opens the door for Internet service providers to block or slow some sites and charge more for delivering some content faster. 
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May 12th, 2010
Are you looking for an inexpensive but effective marketing technique? Sometimes an old-fashioned method is as good as a newfangled one. Here are two ideas:
- Postcards at networking events! An eye-catching small postcard can be an effective handout when trying to reach a room full of people. Postcards are cheaper to print then brochures and are more durable. Even a tiny postcard will help people remember you from a networking event. You can hand them out to many more people at an event than you would have time to meet. Call Estelle (708-386-7197) for details about various ways to print small quantities.
- An “elevator” speech. A short—30- to 60-second—well written, memorized summary of your mission to use at networking events and, of course, during an elevator ride with a potential client. (You may need different speeches for different situations, so practice your speech on several people before taking it on the road.)
Posted in Internet Marketing, Training, Web Technology, Webtrax Team | No Comments »
May 12th, 2010
WebTrax Studio can now add a Social Media plug-in to your website that lets visitors post from your site directly to about a dozen social networking sites such as Facebook, Digg and Twitter. You get your word out where it counts, and your visitors do the work! For more information, email Estelle at ecarol@WebTraxStudio.com.
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May 12th, 2010
The Internet Marketing Workshop Series is designed to help small business owners and nonprofits transform their Internet presence into a high-performing source of leads and sales. Classes will be held in June in downtown Chicago. For more information, or to register, contact Susan Shulman at (847) 926-8280 or at susan@metrist.com. The cost for the series is $635.
Posted in Internet Marketing, Training | 1 Comment »
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