Find the Right Image to Tell a Deeper Story
The right image could be a free stock photo, an iPhone photo or a portrait by a professional photographer. We can help find quality photos to capture crucial aspects of your business or organization. Our photographers and designers have the experience and digital tools to create the images your project needs.
Options That Work For Any Budget:
- Our photographers are available to shoot on location
- Our designers can use stock photography, including photos with very low or no licensing fee
- We can arrange informal shots at your office or event
- We can use royalty-free photos from WebTrax Studio’s in-house CD collections
- We can digitally modify and enhance existing photos
- We can create “photographic illustrations” by creatively combining photos electronically
Video Is More Persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
Video Builds Trust & Credibility More Effectively
There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
Search Engines Love Video Content
Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.In fact, Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the first page of Google. And, while those percentages are always changing, the principle remains consistent: video increases the searchability of your content.
Have questions on how Webtrax can help you with your visual presence? Contact us today!