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WebTrax provided Paul Kerson (Writer) with e-commerce web design and graphic design services. Paul Kerson, a successful attorney, is also an accomplished writer of fiction and non-fiction. Late in the summer of 2014, he wanted to showcase his writing works in an e-commerce site. WebTrax decided that a Squarespace site would fit his needs. The Paul Kerson Writer website needed to offer e-books and pdf downloads.
WebTrax designed a very minimal and direct site where consumers could easily download e-books and PDFs, based on their preference. The site also offers bundle downloads. WebTrax was able to design download buttons that made it very clear which versions the consumer was purchasing. We also added links to an e-book reader for those who preferred it.
We were able to work with the client on filling out the information needed for running an e-commerce site on Squarespace. At the time of site design, Squarespace solely offered Stripe as a commerce payment processor. In order to keep site visitors on the website without leaving to a third-party page or a PayPal secondary window, Stripe and Squarespace offered a succinct and hassle-free solution. We learned about the many e-commerce capabilities built into a Squarespace site that may be used for future clients.