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WebTrax provided ESOP Law with website design, professional writing & editing, and graphic design services.
In the fall of 2013, Deb Olson of ESOP Law reached out to WebTrax for a website overhaul. At the time, the ESOP Law site was outdated in terms of design, content, and navigation. The client was seeking not only a fresh and modern design but a website that fully offered all the information that needed to be shared.
WebTrax concluded that the best website platform for the copious amount of information was a succinct Wordpress layout. The site homepage showcases the select topics covered throughout the site, a welcoming video of Deb Olson herself, a brief overview of the site contents, a blogroll, resource links, and a grid of the client services offered. Given the amount of information divulged onto the site, it was critical to express as much as we could on the homepage alone. For someone fully interested in ESOP Law, it was imperative for them to be given the options contained within the site. The main menu navigation bar contained many dropdown menus. For a site visitor, it may appear daunting to have so many options, so the homepage laid out these various sections in a more visual way. The included brochures designed by WebTrax were “take-away” resources that provided curious visitors with something tangible. These same brochures were used as handout materials for Deb Olson in the presentations.
We were fortunate to work with Deb Olson on this site, because she had so much information that she wanted to share. From there, it was a matter of understanding what ESOP law actually was so that we could present that to an audience who may not know. After many conversations and reading through the content, we were able to agree on an efficient site layout that makes navigating throughout topics very simple. We learned the importance of categorizing information to make the process of displaying information much easier.