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WebTrax provided Green Community Connections with our website design, graphic design, and branding services. Green Community Connections is a volunteer-driven community organization whose mission is to develop a deeper understanding of natural systems, build community, and inspire change that promotes sustainability at the family, organizational and public policy levels. WebTrax became involved from ground zero, creating a WordPress website in 2011 with a homepage blog, a calendar for community sustainability events, and a page of resources, educating the public about specific measures they can take to conserve energy or take action on climate change, for example.
In 2013, WebTrax launched an upgraded site for Green Community Connections, improving the overall appearance. A sidebar allows viewers to sign up for a monthly email newsletter or view a related YouTube video, while social media buttons make it possible to instantly follow Green Community Connections on Facebook, Twitter, and YouTube. Along with the website upgrade, WebTrax developed all the logos and branding for GCC as well as handouts, brochures, and posters.
As Green Community Connections evolved, the website also expanded. WebTrax added sections for two annual events, the One Earth Film Festival in the spring and a Native Garden Tour in the fall. A drop-down menu for each of these events allows people to quickly find information about films and tour sites with locations. WebTrax has learned along with developing a great relationship, the developmental needs of an increasingly expansive website and promotional materials.