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WebTrax provided Arcadia with website design services. Arcadia Investment Management is a Kalamazoo, Michigan, based asset management firm, specializing in working with both institutional investors and high net worth individuals. Their challenge in redeveloping their website was to ensure their message was effectively articulated to both of these core audiences.

While all investors want to grow the value of their investment portfolio, institutions and individuals typically go about doing so differently. As such, their messaging and website design required a distinctly different approach in order to be effective.

Working closely with Arcadia’s portfolio management and client services teams, WebTrax and communications consultant, Daniel Quinn Communications (DQComm), developed a new message around which the rest of the content strategy and subsequent technical build-out of the website would be based: “Wall Street expertise. Main Street perspective”.

DQComm created what were in essence, two separate content strategies tailored to each of Arcadia’s core constituents. While DQComm finalized the content strategy and composed the writing for Arcadia’s new website, Webtrax designers worked in tandem to select images and graphics consistent with the new message while WebTrax developers constructed Arcadia’s new mobile responsive website in the Joomla! CMS.

Read more about WebTrax website design services. View more of our case studies.

Case Studies

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Millennia Consulting
UN Cares, United Nations
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Seven Generations Ahead
Arcadia Investment

August 12, 2016

Testimonial: Zen Life & Meditation Center

The testimonial below is from Zen Life & Meditation Center in Oak Park, Illinois. ZLMC are longtime clients and friends of WebTrax, and we have recently helped them launch a new site using SquareSpace.

July 19, 2016

Testimonial: Tithi Bhattacharya

The testimonial below is from writer, professor and activist Tithi Bhattacharya. Tithi's new website was recently launched designed, built and launched by WebTrax.

April 16, 2016

Testimonial: Arrow Partners

The below testimonial is from Steve Rubenstein. Steve is the founder of Arrow Partners, a third party marketing firm and longtime client at WebTrax.

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"We have been working with WebTrax since 2011 and recently completed our third website project with Estelle and her team. Overall, the relationship has been terrific and we plan to continue partnering with them on future projects.

March 16, 2016

Facebook Reaction Buttons: How Do They Change Your Web Presence?

Facebook, as we have pointed out before here at WebTrax News & Resources, is constantly changing itself on us. So much so that it can often seem frivolous. Sometimes it is. Other times, from the point of view of a small business or group looking to boost its presence, these changes can present us with an opportunity to think creatively about itself. So it is with Facebook's "reaction buttons."

February 24, 2016

Harmony In Marketing: How WebTrax Orchestrates Your Public Image

Have you ever thought about how the various components of your organization’s public face overlap and work together? WebTrax thinks about it constantly. As we say on our “About Us” page:

Like a symphony, where all instruments work in harmony to produce something greater than the sum of its parts, WebTrax Studio views its variety of services as core concepts to a successful project. Website design, Internet marketing, and print marketing serve as core pieces of a well-designed marketing and messaging campaign.