Logo design tips:
- A brand is not a logo. It is an experience. The brand and logo remind people what the group is known for which is gained through interaction with the group or business in various ways over time.
- The best way to build a strong, long-lasting brand is building relationships with the audience.
- Logo should be memorable and unique.
- What is the visual message and tone? formal, informal, modern, traditional, upbeat, low key, subdued, bright, professional, passionate, energetic, emotional, calming, friendly?
- Often a unique type treatment of the name is a perfect logo.
- Pick favorite logos from logo websites (see online resources below).
- A logo needs to be flexible. Should work large and small spaces, vertically and horizontally.
- A logo can be modular — a combination of several elements (small icon, larger graphic that includes the icon, type treatment of the name).
- It saves time to design the logo along with one of the first uses like a brochure or a website banner.
- A logo can be a photo or a photo collage combined with the name.
- A very short tagline is a very useful companion to a logo. It is the essence of what the group wants to be known for.
- PowerPoint: “Graphic Design & Branding for Print & Web,” by WebTrax Studio.
- Web archive: FreeLogoServices.com. It seems easy enough to play around with icons, fonts and colors yourself.
- Blog: Useful logo design reference materials at Just Creative Design justcreativedesign.com See the popular articles at left.
- Article: “Top Best 10 Logo Design Inspiration Galleries.”
- Logo Moose.
- Color scheme online tools at http://www.aviary.com.