How can a designer join the movement for sustainability? How can designers guide clients toward sustainable communication solutions? These questions became a passion for graphic designer Yvette Perullo, an avid outdoorswoman who had an interest in the environment. When she returned to school to obtain a Masters, she decided to research these issues. She was surprised to find very little literature on the subject which led her to create ReThink Design, sharing tools and ideas about design sustainability.
Later she teamed up with Eric Benson who shared her interests and together they relaunched his website on design sustainability, Re-nourish in 2009. Since then the site has drawn the attention of the design community, including Communication Arts and HOW.