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WebTrax Studio

Oak Park, IL
City, State, Zip
708-396-7897

WebTrax Studio

  • Home
  • About
    • About Us
    • The WebTrax Studio Advantage
    • Our Team Members
    • Testimonials
  • Services
    • Services Overview
    • Web Design
    • Graphic Design
    • Branding
    • Writing & Editing
    • Digital Marketing
    • Photography
    • Illustration
  • Clients
    • Client List
    • Case Studies
  • Contact
  • News & Resources

What Is SEO?

April 11, 2013 Webtrax Admin

SEO stands for “search engine optimization.” It is the process of getting website traffic from the free listings on search engines. The most popular search engine is Google, with Yahoo and Bing in a distant second and third place. Your website text is the most important component of SEO.

How is a successful SEO campaign measured? 

The primary tool to track the statistics of your website is Google Analytics. Analytics can tell you a great deal of valuable information about how many people are visiting your site, how they found it, which pages they browsed, and how long they stayed on each page.

Does web marketing fit with your business strategy?

Although WebTrax can provide several levels of customized web marketing and social media marketing and training, you may prefer a low-cost, engaging, simple website that will enhance your traditional marketing, networking and customer relations. In a few cases, Search Engine Optimization (SEO) and being found in Google may not be useful to your business or organization.

A carefully planned website and web marketing strategy will attract more customers over the long-term.

The foundation for success is website text based on well-researched key phrases and knowledge of your customers. Short, friendly text addressing customers’ problems and concerns gets best results. Since each website is unique, the time and cost of setup varies. We can provide a web marketing proposal after a free consultation by phone.

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Featured
August 12, 2016
Testimonial: Zen Life & Meditation Center
August 12, 2016

The testimonial below is from Zen Life & Meditation Center in Oak Park, Illinois. ZLMC are longtime clients and friends of WebTrax, and we have recently helped them launch a new site using SquareSpace. 

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August 12, 2016
Testimonial: Tithi Bhattacharya
July 19, 2016
Testimonial: Tithi Bhattacharya
July 19, 2016

The testimonial below is from writer, professor and activist Tithi Bhattacharya. Tithi's new website was recently launched designed, built and launched by WebTrax. 

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July 19, 2016
Testimonial: Arrow Partners
April 16, 2016
Testimonial: Arrow Partners
April 16, 2016

The below testimonial is from Steve Rubenstein. Steve is the founder of Arrow Partners, a third party marketing firm and longtime client at WebTrax. 

* * *

"We have been working with WebTrax since 2011 and recently completed our third website project with Estelle and her team. Overall, the relationship has been terrific and we plan to continue partnering with them on future projects.

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April 16, 2016
Facebook Reaction Buttons: How Do They Change Your Web Presence?
March 16, 2016
Facebook Reaction Buttons: How Do They Change Your Web Presence?
March 16, 2016

Facebook, as we have pointed out before here at WebTrax News & Resources, is constantly changing itself on us. So much so that it can often seem frivolous. Sometimes it is. Other times, from the point of view of a small business or group looking to boost its presence, these changes can present us with an opportunity to think creatively about itself. So it is with Facebook's "reaction buttons."

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March 16, 2016
Harmony In Marketing: How WebTrax Orchestrates Your Public Image
February 24, 2016
Harmony In Marketing: How WebTrax Orchestrates Your Public Image
February 24, 2016

Have you ever thought about how the various components of your organization’s public face overlap and work together? WebTrax thinks about it constantly. As we say on our “About Us” page:

Like a symphony, where all instruments work in harmony to produce something greater than the sum of its parts, WebTrax Studio views its variety of services as core concepts to a successful project. Website design, Internet marketing, and print marketing serve as core pieces of a well-designed marketing and messaging campaign.
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February 24, 2016

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WebTrax Studio
323 S. East Ave.
Oak Park, IL, 60302
708.616.6473

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