The testimonial below is from Zen Life & Meditation Center in Oak Park, Illinois. ZLMC are longtime clients and friends of WebTrax, and we have recently helped them launch a new site using SquareSpace.
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Facebook, as we have pointed out before here at WebTrax News & Resources, is constantly changing itself on us. So much so that it can often seem frivolous. Sometimes it is. Other times, from the point of view of a small business or group looking to boost its presence, these changes can present us with an opportunity to think creatively about itself. So it is with Facebook's "reaction buttons."
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Social media is a tricky tool. It’s hardly news to anyone that Facebook fan pages are an important part of any business or group’s public profile. But at the same time, there are a great many hidden details and idiosyncracies to using it effectively. So many in fact that it’s easy to do just about every obvious thing in setting up a Facebook page and be completely bewildered about why the page isn’t doing well.
Part of this is that Facebook is always changing the tools and rules in subtle but profound ways. But even without keeping up with these changes, there are still small things you can do that will make a world of difference.
Take, for example, a new post on your business’ fan page. You would assume that once you post an article or link then there’s a good chance that anyone who has liked your page is bound to see it sometime. It’s an apparent and common sense assumption, but it’s also incorrect.
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WebTrax Studio is committed to bringing positive change to our communities and to our planet. We are generous with our support for social change and arts groups. We train young media workers who are eager to expand their portfolios by working on low-budget and pro-bono jobs.
That’s what you’ll find on our “About” page. Plain and simple.
What does this mean for you? And how does this make WebTrax the right choice to build your website, work with you on marketing or crafting your image?
The word “sustainability” is thrown around a lot, but it’s not just a buzzword or marketing gimmick. Sustainability, by definition, means being able to endure and thrive well into the future. We surely want it for the planet, our human and natural resources, but we also want it for your business.
We believe that sustainable, fair and just business practices aren’t just good public relations but a sound business strategy. By putting people and planet first, by applying a holistic outlook that gets the most out of every single resource, we are providing for our own future as well as yours. A philosophy that conserves, respects and gives back is a philosophy that makes a business smart, savvy and far-sighted.
Given the importance of a web presence and the increasing centrality of a strong website in today’s world, we are here to see that a real and substantive sustainability philosophy has a wider impact on business practices as a whole.
This approach also means that we look at all of the elements of your business as a totality, and how they interact. When you look at “the big picture,” you have the ability to see how your website impacts your marketing, how your marketing impacts your graphic and visual choices, how your “look” impacts your relationship with your community. And, it’s your community that ultimately sustains your business.
Our commitment to sustainable business practices also means that you are in control of how your website changes. Whenever possible, we try to empower our clients by teaching them the skills they need to update their website, add posts or change a picture. Fewer resources expended by you equals a more sustainable business and more money saved for you!
So, doesn’t Webtrax sound like the kind of company you want working with you?